What Arnout does In his own words, this is what he does; "I just make sure a business gets the most out of their online activities by leveraging Google Analytics and other data points." This results in an online strategy focused on paid and organic search and User Experience and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of SEO. He does this under his own website OnlineMarkethink.com. He has been working for smaller companies (Sitly.com), large publishers likeTNW (thenextweb.com) and large corporations like LeasePlan and NatWest group. And you might have seen him on some of the Semrush webinars or quite a few podcasts and he has been speaking at industry events like Ungagged London 2016 SMX London, Digital EliteDay and InOrbit19 and InOrbit20. Online since 1992, in Online Marketing since 2007.